I was browsing through the junked shop catalogues that we got this morning and I was so overwhelmed by the invasion of the Shrek The Third characters in kids products. The kids product section of the catalogue which is 8 pages, all bear photos of the movie characters, from Princess Fiona, Shrek himself, the donkey and many others. (Pardon me but they're the only three that I know - hehehe). And this is just for one shop.
I know this phenomenon is just normal when the promotion and publicity of the movie is on the go. What I consider normal though is seeing the photos of the characters of the movie printed on chocolates and nappies, character stuffed toys display in every check-out counter and the movie being a sequel, is selling the previous two movies DVDs. But what I noticed this morning was very massive ads. Shrek characters were printed on kids plactic wares, pencils, assorted stationeries, coloring book of sorts, kids boxers and knickers, kids singlets, socks, toys like balls, shopping bags, toothpaste, pet leads, party packs, dog collars, biscuits, cheese, yogurt, bacon balls, milk and other dairy products, canned soups, corn flakes, different variant of lollies and chocolates, cereals, fruit snacks, custards and even the hazelnut spread Nutella! Can you imagine how much money the manufacturing companies of these products spent for promotion? I know, Shrek The Third Movie producers paid those companies and the payoff is not just for the movie but for those products as well. But what I'm talking is the hefty cost associated with the promotion when infact after the movie release, the buzz will just die down. Oh well, what do I know in advertising? :D
The invasion doesn't end there. The CSI and CSI New York will not be shown on telly tonight and Sunday next because the channel that aired these shows will have Shrek I and II for two consecutive Sundays! And our household preparation for this is, a VCR blank tape ready to record the movie. It's not my plan though, it's MCJ's. Pssst, don't tell anyone about this. Those records will be for our viewing only and not for sale. :D
Hay! Kids movie nga naman! Just doesn't attract kids but all the kids in us.
You might have already seen this movie but being in the Southern Hemisphere, movies are shown late.
Saturday, June 2
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5 comments:
My kids are waiting for that Shrek 3 movie na yan. I heard yan daw ang toys ng Mcdo ngayon.
i already watched shrek last week... maganda naman siya i think... i even got a review nga of that film in my multiply... http://yatotchronicles.multiply.com
hehehe... ano ba iyan... promote din! hindi ito spam comment ha? hehehe
@ann, baka pagsinabi ko sa hubby ko na yan ang toy sa mcdo, bka magyayang kumain dun. hehehe. :D
@yatot, hehehe! balak ko sanang lagyan ng image yong post ko kaya lng isip ko, im also promoting the movie if meron. :P
mabasa nga review mo.:D
oo nga, read somewhere na sumosobra na ang shrek sa dami ng promotions and product placements :D well, business is business :)
they should be the top grosser to recover all the costs of these promotions. :D pero mukhang funny. seen a few scenes!
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